AdWrods
Adwrods, Adwods and Adrods are common typos used when entering
Google AdWords into a search engine. I had a bit of fun writing
this article by burying the typos in the text, try and spot them
while you are reading.
Google AdWords was launched in 2000 improving on the system started
in 1997 by GoTo (now Overture). AdWords soon took over as the leader
in pay per click advertising by utilising the phenomenal success
of the Google search engine.
Google Adwrods is a result based system, you only pay for actual
visitors who click your advertisement and actually visit your web
site. You do not pay for ad impressions.
Advertisers using the Adwods system bid for placement in the Google
search engine and the many thousands of individual web sites partnered
with Google.
By bidding for placement of specific keywords and phrases relating
to their business the advertiser will receive highly targeted visitors
to their web site. An example being, an internet marketing guru
would bid for the keyword, "marketing", and the phrases
"internet marketing specialist" and "online advertising".
There will usually be tens or even hundreds of words and phrases
that a company could use to target customers."
You can start bidding for keyword position from as little as 2 cents
per click but to be successful you may need to place much higher
bids. Bidding too low may result in your advertisement not being
placed in the first few pages. Best results are obviously gained
from you ad being in the number one position. The lower down the
first page your ad is placed the less successful your ad campaign
will be, if you ad is positioned on the second or subsequent pages
you won't get many visitors to your web site. At the time of writing
this article the example phrase "internet marketing specialist"
given in the last paragraph needed around $14.50 to be placed in
the number one position.
The placement of your Google Adrods ad is also effected by other
factors determined by Google, for instance the actual click through
rate (CTR) your ad generates could effect its positioning in the
listing for a specific keyword.
There are several useful tools and reports provided by Google when
you sign up for AdWords, these include a tool to help advertisers
select relevant keywords which allows you to search for keywords
by performance, popularity, cost and estimated ad position. The
sales conversion tools allow you to track exactly how many clicks
have resulted in purchases or sign-ups, giving you a return on investment
figure right down to keyword level. There are also tools to help
you stay within budget and monitor your click through rate. New
enhancements to the reporting systems allow you to see data on impressions,
clicks, average cost per click (CPC), cost, and average position
giving you a great insight into how to tune your ads for best performance.
Your Google Adwod ads are created in three parts, a heading, two
lines of descriptive text and a URL. They tend to look like the
Google ads you see in the right hand column of a Google search or
like the ads near the top and bottom of this page but there are
several variations on the theme. Individual web site owners partnered
with Google, such as myself, decide how the ads are placed on the
page following strict guidelines agreed to with Google.
If your business or web site is in need of a promotional boost you
would need to go a long way to find a better method than the Google
AdWords program.
